What is MAP?
“In its simplest form, minimum advertised pricing (MAP) is the lowest price a retailer can advertise the product for sale. To clarify, this does not refer to the lowest price they can sell it for in their store—just the lowest that they can show online or in an advertisement.”
Humboldt Humidors maintains strict MAP pricing. Dealers’ are allowed to advertise not more that 15% off MSRP.