(This is the 14th installment in a series focused on cultivation planning for marijuana and hemp growers. The previous installment is available here.)

Planning for what happens after a cannabis crop is harvested is as important as cultivating the crop.

That’s according to marijuana and hemp producers and processors who say drying, curing and storage are where the “magic is made.”

The drying process occurs after harvest, when newly cut plants are full of moisture or “wet,” and cultivators hang them upside down or cut the flowers off the plant to reduce the natural moisture from the plants.